Finally, a course that gives passionate flower growers everything you need to turn your farm dreams into real, lasting businesses

from marketing to sales to time management to profit.

Introducing

flower farming business academy

Inside FFBA, you'll get everything you need to start and grow the flower farming business of your dreams (so that you can get tons of flowers out into the community and make extra income for your family, all while doing something you love).

Join today — doors close soon!

..and get instant access to FFBA, created by the industry’s leading business coach and author of the bestselling ‘Flower Farming For Profit’ (me!), and learn my proven system for how I built and grew my multi-six figure micro flower farm

AS SEEN IN

Flower Farming For Profit does a deep dive into the least glamorous, but most important part of farming - how to run a profitable business…incredibly thoughtful, well organized…

Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.

— Erin Benzakein

tell me if this sounds like you:

good news!

I help farmers with those same problems every day.

What My Students Are Saying

  • Lennie, you are AWESOME! This course you've put together is a work of art! I loved everything, even the hard parts. ...and this is coming from a seasoned workshop facilitator. Thank you for being who you are! This is exactly what I needed.

    - Isabelle B

  • The first years of my farm business were spent in reaction mode which led to stress, burnout, lack of sleep and not able to pay myself much. But with FFBA, GOODBYE to the past days of “plant all the things and hope it works out”. It's given me the tools to critically examine different revenue streams and crops and make data informed decisions. I also now plan for "rest months/weeks" in the busy summer and am confident that I'll be generating enough income to cover farm expenses and my salary.

    - Cassie P

  • This course is exactly what you need to get your flower farm going. I searched for other courses and spoke with other course creators and Lennie’s teaching approach and overall personality sold me. She makes learning the business side of farming easy to approach and very informal.

    - Vanessa L

  • As a first year grower, I was hesitant to enroll in this course, but now I can say, with total certainty, that it was 100% worth it. Thanks to the course, I have a roadmap sketched out. My perspectives on what to grow, where to sell and how to manage my operation have totally shifted for the better.

    What was a dream before now feels totally doable. I CAN run a profitable flower farming business, and I'm gonna rock it, thanks to this course.

    Lennie was an amazing teacher, breaking down complex business concepts in clear, digestible bites. The Q&As were the highlights of my weeks--hearty laughs and a warm community. I can't say enough good things about this course. I'm so very glad I made the investment.

    - Kim B

  • This course is better than college business classes because it focuses on exactly what we commercial flower growers need. Like a good college course, it stretches your mind and your capacity in your business. Empty your calendar. Schedule out your time. Be prepared for a deep dive into your business.

    Don't be nervous though, Lennie walks you through every step of the way. Just be prepared to put in the time for the detailed activities that will change your flower growing business.

    - Elizabeth M

  • I absolutely love working with flowers but felt like I was spinning my tires and moving painfully slow towards my goals which began taking the joy out of the process. There are so few resources geared specifically towards the business side of flowers. I could never find the information I felt I needed, which left me feeling really lost.

    When I came across the course I was feeling pretty defeated and was really dreading the season ahead but by the end of the course I felt hopeful again. My whole mindset has changed. Lennie is so generous with her knowledge and time and the community she builds through her live Q&A's, the Facebook group and accountability pods is like nothing I have experience in any other course. This course was exactly what I needed! -

    Ashley W

Iimagine…         

Imagine…

✅ You could finally do this flower thing that you love, and look towards it becoming your full time job...


✅ There was a way to learn marketing and social media that gets you excited and doesn't feel icky or pushy...


✅ You could get your flowers out into your community like you've always dreamed of...


✅ There was a proven roadmap you could use to grow your farm, with less stress and overwhelm...


✅ You finally found a mentor coach who speaks your language, and a community to support you every step of the way…

✅ ✅ All of that's possible inside

Flower Farming Business Academy

Created by Lennie Larkin, flower farm business coach and author of the best-selling Flower Farming For Profit.

Join today! Doors are closing soon.

who is this right for?

Backyard Growers

You've caught the flower bug. Welcome to the club! You've started dreaming of what a life with flowers could look like - devouring books and videos, and maybe even taking Floret's or TGW courses.

But since just growing great flowers doesn't pay the bills, you need a blueprint to bring your dream to life. It's never too soon to start putting these pieces in place. Let's get you up and running like a pro.

new Flower Farmers

You've been growing and selling flowers for a season or two, but you know it's time to stop scratching your head about how to turn it into a real, substantial career.

You're better at growing flowers than selling them and making a profit - until now. FFBA will teach you not only to dream big but to back up those dreams with real, clear, actionable strategy. We've got you.

part-time flower Farmers

You're a busy mom and/or career woman (most of our students are both!) - and you have such limited time to devote to the flower farming dream, that you need both proof that it can work, and a short cut to get you there.

We'll teach you how to maximize the limited hours you do have to devote to growing a farm, and you'll confidently save years of struggling on your own.