our programs

Join over 1,400 new and aspiring flower farmers in our community-driven, expertly crafted short courses, monthly marketing membership The B-Side Club, and our top-rated flagship business program Flower Farming Business Academy.

The Great Bouquet Wrapping Demo

This series of 3-minute videos is for you if you're:

  • A new flower farmer who just can't get the hang of wrapping methods you've tried

  • An established flower farmer who is frustrated that your wrapping method takes too long, or doesn't do your flowers justice

It’s not rocket science. But it does take a great method, and a lot of practice..

Wrap Better

The Flower Pricing Course

This 3-hr, 17-session mini-course from industry expert Lennie Larkin will take the guesswork out of your pricing struggles so you can feel secure, confident, and head on down the path towards profitability. 

Price Your Flowers

The B-Side Club

Where flower farmers go to get confident selling their flowers.

On the B-Side:

Showing up online becomes natural.

Selling your flowers becomes simple.

Your farm stops being “an expensive hobby” and starts acting like a real business.

Join The Club

Flower Farm Stand Business Bootcamp

Inside Flower Farmstand Business Bootcamp, you'll get everything you need to build, refine and scale your new, destination farm stand.

Build Your Farm Stand

Flower Farming Business Academy

Finally, a course that gives passionate flower growers everything you need to turn your farm dreams into real, lasting businesses

from marketing to sales to time management to profit.

Join The Academy

Praise for my business courses.

  • "This workshop is gold! I have such a clear sense of the steps that I need to take to make decisions that support my goals, and tools to answer the the big questions that have been weighing on me: I can't wait to utilize what I have learned in this workshop. Thank you!"

  • "This workshop came at the perfect time for my business! It was such an accessible and empowering way to learn about financial record keeping and profit tracking. I can't wait to put these tools to use on my farm so I can start working smarter, not harder!"

  • "What an incredible retreat! Stuffed full of wonderful knowledge on how to become more profitable. I'm already able to immediately implement some of the tools. Working through challenges with other fellow farmers with Lennie's help was just what I needed to help set my farm up to grow."