For flower farmers who can grow anything but freeze the second it's time to sell it.
Build a flower farm stand that actually pays, without taking over your life.
The Sold Out Flower Farmstand course gives you the exact plan to open or upgrade your farm stand, with the business and marketing systems that have already tripled sales and doubled farm revenue for backyard farmers just like you.
Your flowers are gorgeous, but why does selling them feel so hard?
You've got the beds and the blooms to run a profitable flower farm, but some weeks, you've simply got more flowers than you know what to do with.
So you end up giving half of them away, handing bouquets to neighbors "just because," and watching stems go to compost that should've gone home with a paying customer.
You focus on the growing because that’s what you’re passionate about, and tell yourself you'll figure out the selling part later, once you feel more ready and have more confidence.
Maybe you haven’t even set up a stand yet. It's been your plan for a couple of seasons now, but between the family, the harvest, and the fact that you have zero idea where even to start, it's still just an idea taking up space in your head.
Or maybe you do have a stand. But if you're honest, it's just a card table you set up on a whim and never really thought it could take off.
Either way, here's what's probably going through your head right now:
I feel guilty charging what I need to make it worth it, and sometimes I don’t even know what to charge.
Nobody around here is going to pay real prices for my flowers.
I have no idea how to run this stand. I feel like a mess!
You want to create your stand, put up the sign, and make the post, but it feels harder than it should be, so you keep putting it off.
And underneath it all, you wonder whether it’s even possible to turn a flower stand into an actual business.
Because this isn't like your corporate job.
You’re the boss. You set the price, and nobody's handing you a performance review confirming that you're not crazy for charging what you charge.
You just have no idea what to do to make this work, and piecemealing it all together doesn’t seem to work so well either.
The good news is that there’s a system that makes it easy for flower farmers just like you to sell out their flowers with a small but mighty farmstand.
It just has to be done right.
You don't need a bigger farm, a fancy stand, rich neighbors, or some slick sales personality you weren't born with.
You need a system. 💸
I've watched hundreds of flower farmers sit exactly where you're sitting now, positive that the problem was something wrong with them.
That they’re just too shy, disorganized, or lack the confidence they need.
And that their town is too small, too saturated with farm stands already, or too full of people who'll never pay for what they're selling.
I get it. I felt this way too.
It wasn't until I put a few things into place that I realized none of that was actually true.
Building a farmstand that reliably brings in revenue every day really only needs these main things:
✓ Specific signage that attracts the right people to your stand regularly
✓ Pricing that communicates your flowers’ true worth
✓ A crop plan that supports your sales goals
✓ And marketing that feels like you’re sharing rather than selling
You don’t have to become someone new. You just need a plan to make all your effort worthwhile.
And that plan is The Sold Out Flower Farmstand Online Course.
But before we get into that, who am I, and what the heck makes me qualified to lead you through this program?
Hi, I'm Lennie.
By the time I opened my first farm stand, I'd already sold flowers in every way possible. Weddings. Wholesale. CSA bouquets. Deliveries. I'd done it all.
But the farm stand ended up being my favorite. It was fun, creative, easy AND profitable, and my customers loved it too.
However, it didn't start that way.
I’ll never forget starting with a folding table and a handful of $20 bouquets.
It wasn’t until I figured out the right system to actually make money that I was able to turn that little stand into $125,000 a year in the driveway of my tiny flower farm.
With 16 years of experience in flower farming, paired with extensive business training, teaching experience, and authoring the first business-focused book for flower farmers, I’ve now taught this exact system to over 300 flower farmers.
And I've watched it do the same thing for them that it did for me: turn a stand that barely covers seed costs into one that pays real, meaningful income.
I'm currently rebuilding my own farm in Oregon from scratch, which means I'm right back in the trenches with you: figuring out signage, pricing, and stocking all over again.
I'm teaching you the thing I know works, because I've built it twice.
Now let's build yours.
The exact roadmap for building a farm stand that sells out, no guesswork required.
Sure, you could read a business book, take a general small-business course, or piece together advice from Facebook groups and Instagram reels. But none of that was built specifically for running a flower farm stand in a way that works in 2026.
Rather than endless scrolling through online chats full of hobby-stand advice and farmers venting with no real solutions…
You'll get the exact, step-by-step plan that tells you what to do, in what order, with the templates and tools you need to pull it off.
Here's what makes this unlike anything else out there:
🌻 It's built specifically for flower farm stands. I created every lesson, worksheet, and example around the exact business you're running: growing the flowers and selling them yourself, on your own property, on your own terms.
🌻 It skips the guessing entirely. You don't have to figure out what to test, what to fix, or what order to do things in. Just follow the plan, module by module, and implement as you go.
🌻 It's already worked for 300+ farmers before you. This isn't theory. It's the same system that's already taken farm stands from a handful of $20 bouquets to real, repeatable income, refined over years of teaching flower farmers exactly like you.
🌻 You'll walk away with a plan to sell out your stand. Every module comes with the tools you need to succeed, including your pricing sheet, crop plan, signage plan, and marketing calendar, so that by the time you're through, your farmstand plan will be completely built out.
INTRODUCING
THE SOLD OUT FLOWER FARMSTAND
ONLINE COURSE!
The self-paced course that gives flower farmers the exact system for setting up, pricing, stocking, and marketing a farmstand that actually sells out.
Here's everything you get when you join today:
Class 1: Setting Up Your Farmstand
You'll learn how to choose your stand location, design a setup that draws people in, and put up signage that gets you found.
Class 2: Getting Ready to Sell
You'll learn how to handle your licenses, permits, and insurance, set up your checkout and payment systems, and figure out your hours (including what to do about the heat).
Class 3: Your Sales Plan
You'll learn how to price your flowers with real math, plan your markups and sales projections, and track what's actually working.
Class 4: Bouquet Systems & Crop Planning:
You'll learn how to build bouquets people want to buy, plan your crops by working backward from your sales goals, and stop over- or under-growing for your stand.
Class 5: Marketing the Stand:
You'll learn how to build a simple marketing framework, use social media and email to attract people, and plan a launch party to get your stand off to a strong start.
On-demand, self-paced access:
5 classes, 5-7 video sessions each, about 7 hours of instruction total, plus handouts and guides for every module
Lifetime access
including every update and addition made to the course in the years ahead
-
![]()
"We almost doubled the number of customers and increased the average spent per customer from $15 to $25."
— Dana Barbara, Bella Vista Flower Farm, Brenham, TX
-
![]()
"Doubled my numbers! Spring was a definite boon with Mother's Day knocking my expectations out of the park."
— Jocelyn, Cluster Flock Farms and Vineyard, White Salmon, WA
-
![]()
$1,230 in sales in a 10-week season … I have never grown flowers before, but between your book, your farm stand course, and the Floret books, I was able to grow a lot of flowers, design them into attractive bouquets, and actually make a bit of money."
— Jennifer Smith, Simcoe, ON
BONUSES
|
BONUSES |
But that’s not all. Enroll today and get access to these bonuses that I know you’re gonna love.
Planning for the Big Holidays
Thanksgiving and Christmas can be among the most profitable weeks of the year for a farm stand if you know how to prepare. This bonus walks you through exactly how to stock, price, and market your stand so that the holiday season becomes a real revenue driver.
How to Take a Vacation From the Stand
Just because you built a farm stand doesn’t mean you should have to feel like a prisoner to it. This bonus gives you the exact system for stepping away, whether for a weekend or a real vacation, without your stand (or your income) falling apart while you're gone.
Selling the Farmstand Business
Someday, you may want to hand this off, sell it, or step back from it entirely. This bonus walks you through building a stand that's valuable and well-documented enough to run and sell without you.
Planning for a Sold-Out Thanksgiving & Christmas with Melanie from Dahlia May
A special guest training with Melanie, who's built her own farm stand into a winter sales powerhouse. She'll walk you through her exact strategy for a sold-out holiday season, from what to grow to how to market it.
“Taking £1,500 last month! On my brand new stand!" (and, for Mother's Day, "that week we took £1,000!! Unbelievable!")
— Rachel Ince, The Walled Garden Flower Farm, Bedfordshire, England
“You are my number 1 go-to Flower Farming business teacher."
— Melanie Harrison, Botanical Seasons, Taranaki, NZ
"I knew in my gut it was the right thing to do and I actually listened to my intuition. It has been the BEST decision I've made in my business."
— Ilana Williams, Grey Dog, NC
PICTURE YOUR FARM STAND A SEASON FROM NOW
You stop giving flowers away and start charging what they're worth.
No more guilt around your prices or talking yourself down before a customer even has the chance to say no. You'll know exactly what to charge and why, because you'll have real math behind every number instead of a guess you're hoping nobody questions.
Your stand stops being a card table and starts being a destination.
With the right signage, layout, and setup, people won't just stumble onto your stand. They'll seek it out, tell their neighbors about it, and start planning their week around it. Several of my students describe this exact shift as the moment their farm stand stopped feeling like a hobby and started feeling like a real business.
You'll finally know what to grow and how much.
No more planting everything you love and hoping it adds up to something sellable. You'll work backward from your actual sales goals, so you're never scrambling to fill your stand or watching flowers go to waste because you grew the wrong things in the wrong amounts.
Raising your prices will stop terrifying you.
Farmers who've gone through this exact system have raised their prices, sometimes by 25% or more, and reported zero pushback from customers. Some even noticed other local stands raising their prices to match.
You'll stop feeling guilty about marketing your own flowers.
You won't be "selling yourself." You'll be sharing what you grow in a way that feels like you’re helping people rather than “pitching” them, because that's exactly what it is.
And you'll walk away with a stand that pays YOU.
Rather than a hobby to cover its own seed costs or a side project you're embarrassed to talk about, you’ll build a real, repeatable sales channel. Some of my students' farm stands now account for more than half of their annual farm income, adding real money to their households season after season.
Do the math with me for a second.
Let's talk about what this program is actually worth.
One farmer in this course averages $100+ per day at her stand, which is open seven days a week. And one brand new farmer made £1,500 in a single month on a brand-new stand. Even a farmer just getting started made $1,230 in her first ten-week season ever growing flowers.
At those numbers, a single good weekend at your stand can cover the cost of this entire course.
But here's the reality of this program:
I didn’t design it to help you with just one good weekend.
I designed it to help you build a stand that brings in that kind of money every single week, season after season, for as long as you keep the doors open.
With pricing that makes every sale worth it, a crop plan that keeps your stand full without waste, and the systems to keep customers coming back instead of wandering off after one visit.
Think about what that adds up to over a single season.
If your stand brings in even $100 a day, three days a week, that's $1,200 a month. Over a six-month growing season, that's over $7,000, and that's a conservative number next to what many of my students report.
Some of my students have doubled their income season over season. Others have tripled their sales. One nearly doubled her customer count and raised her average sale from $15 to $25, with zero pushback.
So really, you have just two options here…
#1 You could spend another season piecing it together yourself. Guessing at signage, pricing, and what to grow, hoping it adds up to something.
#2 Or you could have the whole system handed to you, built specifically for a flower farm stand, so you can stop guessing and start selling.
The choice is yours. But the price is a no-brainer.
Get started today for just $325! 🎉
2 payments of $325
1 payment of $595
Cart closes Friday, August 21 at midnight. After that, doors close and you won't be able to enroll until the next time we open The Sold Out Flower Farmstand Online Course.
TRY IT RISK FREE FOR 7 DAYS
Complete the homework from Classes 1-3 within your first 7 days, and if you feel that The Sold Out Flower Farmstand Online Course genuinely isn't for you, just email us your completed assignments, and we'll refund you, minus a small processing fee.
I only ask for the homework because the students who do it are the ones who get real results. So show up, do the work, and see for yourself.
Because you should get to see what this could do for your business, without the risk of paying for something that isn't right for you.
This is for you if:
✓ You can already grow beautiful flowers, but you have no real plan for turning them into income.
✓ You don't have a farm stand yet, but you know you want one and just need to know where to start.
✓ You already have a stand, but if you're honest, it's something you just threw together, and there wasn’t too much of a plan for it.
✓ You're ready to take action, even if you're nervous or don't feel fully confident yet.
This isn't for you if:
✗ You're not interested in selling locally or in person; this course is built specifically around the farm stand model.
✗ You want someone to hold your hand forever instead of handing you a plan you can run yourself.
✗ You're looking for a get-rich-quick shortcut rather than a real, repeatable system.
✗ You're not willing to do anything that feels a little scary or uncomfortable, like putting up a sign or raising a price.
"My crop planning is so much tighter for all sales avenues … better than my previous crop planning, which was trying to do it all together and getting stumped regularly."
— Jocelyn, Cluster Flock, WA
"My big AHA was creating the idea of an experience within the stand, layout and little touches … a space that makes people smile and want to come back to."
— Katja Evans, Raven Hill Farm, VT
"Your knowledge and experience are worth their weight in gold … Your road map is very clear and concise. I can tell you want all your students to succeed."
— Glenda, Lotsa Hostas, ON
Got questions? I've got answers.
-
You don't need to be. This program isn't a business degree; it's a plan. You don't have to figure out what to do next because I've already laid it out for you, module by module, with the exact tools built in. If you can follow a checklist, you can run this system.
-
For farmers who've put this system in place, it's paid for itself many times over; some have doubled or tripled their income season over season. A single strong week at your stand can cover the cost of the entire course. The real cost isn't the price tag; it's another season of giving your flowers away.
-
My book broadly covers the business of flower farming, but this course is entirely dedicated to one specific sales channel: your farm stand. It's more detailed, comes with the actual templates and tools you'll use, and walks you through implementation step by step.
-
Yes, and this is actually one of the biggest myths I hear from farmers before they start. Your town's small size is your advantage. If there's no one else in your community from whom to get local flowers but you, when you build your flower stand well, people will drive across town to buy from you.
"I absolutely love your courses and you as a teacher! You give very practical advice that is easy to follow, extremely helpful and supportive."
— Melanie Harrison, Botanical Seasons, NZ
"Great course Lennie. Love your enthusiasm and the fact that you covered the 'basics.' It really did help us double our income."
— Michael Kukuska, Fleur-De-Lis, MN
Here's exactly what happens the moment you click the button below:
You'll get instant access to the course platform, where every lesson, template, and tool is waiting for you. No waiting for a start date or a cohort. You can log in and start building your farm stand today.
You've been ready for longer than you think.
The plan is ready for you the moment you say yes.
Every farmer who’s gone through this program started exactly where you are right now, growing beautiful flowers and not quite sure how to sell them, or too nervous to even open a stand at all.
But they did it. Hundreds of them. And so can you.
Your farm stand is waiting. Let's go build it.