Flower Farming For Profit
When Lennie Larkin set out to become a flower farmer, she found all sorts of resources about growing flowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially?
In Flower Farming for Profit, Larkin answers these questions―and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores:
The diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets
Streamlining weddings for the farmer-florist, from communications to floral design
Efficient recordkeeping and bookkeeping
Steps for conducting your own cost-of-production analysis
Marketing and growth strategies
Business planning, goal setting, and making financial projections
Crop planning based on local climatic conditions, market demand, and sales projections