Finally, Turn Your Love for Flowers Into a Profitable Flower Farm
Build a real business that actually pays you, with clear steps that help you feel confident doing what you love
For small-scale flower farmers who dream of building a beautiful farm, doing work they love, and sharing the joy of flowers with their community—without the self-doubt, overwhelm, or awkward marketing conversations.
tell me if this sounds like you:
What if you could finally turn your love of flowers into a business that actually pays you?
Imagine if you could finally do this flower farming thing you love and look toward it becoming your full-time job. Imagine learning marketing that doesn't feel icky or pushy, getting your flowers out into your community like you've always dreamed, and waking up every day knowing exactly what to do next because you have a roadmap.
This is 100% possible for you. You just need a clear strategy to get there.
Introducing…
flower farming business academy
Everything you need to turn your flower passion into a profitable business that actually pays you—without the self-doubt, overwhelm, or awkward marketing conversations.
AS SEEN IN
Inside, You'll Discover The 5 Secrets of a Profitable Flower Farm
Secret 1: Planting for profit
I'll teach you exactly which flowers to plant.
You'll learn my plant-to-profit system that shows you what to grow first. Your bouquets will be 5X more profitable AND more beautiful. No more guessing what to plant. You'll set smart goals and build a simple seasonal plan. Every decision you make will support your time, energy, and money goals.
Secret 2: Systems That save you
Most farmers fail to plan, fall behind on farm tasks like weeding and seeding, and never come up for air. Here you'll learn to block out the limited time you DO have so that YOU stay in control. Get simple systems that keep you organized and on track. No more feeling scattered or overwhelmed. You'll have a clear plan for every season so you know exactly what to do next.
Secret 3: Marking that feels good
If marketing scares you, social media intimidates you, or you're terrified to promote yourself, you're in the right place.
No dancing, no shouting, no being pushy or awkward. You'll learn simple ways to share your flowers that feel natural and attract the right customers.
Finally stop feeling intimidated by selling and start feeling confident showing up in your community.
Secret 4: Sell like a farmer
If talking about your prices feels intimidating and you're worried you won't be taken seriously or make enough money to justify the effort, this is for you.
Learn how to price your bouquets for actual profit without guilt or second-guessing yourself.
Discover which sales channels work for your lifestyle and start making consistent money without feeling pushy, fake, or awkward.
secret 5: think like a boss
If you struggle with imposter syndrome and don't feel like a competent business person yet, this will change everything.
Stop avoiding the numbers and start feeling empowered to dive into farm business planning.
Learn to track your income and expenses without spreadsheet dread and finally see yourself as the business owner you actually already are.
here’s what makes this different
🌸 It's Not Just About Growing Flowers—It's About Growing a Business
Most courses teach you how to grow beautiful flowers. I teach you how to build a real, legitimate, income-generating business with those blooms.
🛠 Built for Small, Scrappy Farms
No matter your climate, growing zone, or even your country—we've taught farmers from 7 countries around the world. This isn't one-size-fits-all advice. It's a flexible framework made for growers who have limited time, limited land, and zero interest in becoming full-time marketers. The business principles work whether you're growing sunflowers in Canada or dahlias in Australia.
🙅♀️ No Marketing Hype, No Jargon, No Fluff
If "self-promotion" makes your skin crawl, you're in the right place. I teach authentic marketing that actually feels good—and works.
Flower Farming For Profit does a deep dive into the least glamorous, but most important part of farming - how to run a profitable business…incredibly thoughtful, well organized…
Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.
— Erin Benzakein
Meet Lennie:
From Scattered Flower Farmer to Six-Figure CEO
(On Just ¾ of an Acre)
I started B-Side Farm in 2014 with all the passion in the world and zero business sense. I was selling to florists, grocery stores, designing weddings—doing ALL the things because I thought that's what "successful" farmers did.
Despite eventually generating six-figure revenue, I was completely burned out, and my farm was overgrown and out of control. Working 80-hour weeks. Barely paying myself. My passion was turning into a grind.
That's when I realized: I wasn't running a business. I was running an expensive hobby.
So I hit the books—agribusiness textbooks, business courses, even a Goldman Sachs small business program. When I returned to my farm, everything changed.
I streamlined operations, focused on what was actually profitable, and built systems that worked. I transformed my farm into a thriving business generating over $200,000 annually on just ¾ of an acre.
Now I've helped over 400 flower farmers do the same through my courses and my book "Flower Farming For Profit" (which has sold over 10,000 copies).
What students are saying
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"Thanks to your amazing business course I brought in around $50,000 in year one! You've literally helped me build a $50,000 business in one year. Our biggest win was over 80 subscriptions this year."
— Mackenzie + Kayti, Fishers Flower Farm
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"I was able to almost make $4,000 instead of a mere few hundred."
— Melanie Harrison -
"The bootcamp provided me the tools, connections, and confidence to achieve my first ever $1,000 weekend."
— Amanda Lorentz -
"Total GAME CHANGER! It takes you from being a flower farmer to being a business owner!"
— Laura Mabe -
"I feel confident that I can start and run a profitable flower farm."
— Cassandra Nordstrand -
"What was a dream before now feels totally doable. I CAN run a profitable flower farming business."
— Kim, Country Mouse Organics -
"Goodbye to the past days of plant all the things and hope it works out. Lennie has given me the tools to proactively structure my business."
- Cassie P
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Regardless of where you are in the world, how large or small your farm is or your level of experience, this course will help you be successful."
— Linda G
🌸 You've been growing flowers for a while. But you don't know how to turn it into a real business
💡 You want to make good money from your farm. But figuring out prices and finding customers is hard
🙅♀️ You're tired of guessing what to do each season. You want a clear plan that works
📉 You've sold flowers too cheap or spent too much on dahlia tubers. You know there's a better way
📣 You want to tell people about your flowers. But you don't want to feel pushy or fake
👩🌾 Most of all, you want this to feel real. You want your flower farm to pay your bills and make you happy
This Course Is Perfect For You If...
Imagine…
✅ You could finally do this flower thing that you love, and look towards it becoming your full time job...
✅ There was a way to learn marketing and social media that gets you excited and doesn't feel icky or pushy...
✅ You could get your flowers out into your community like you've always dreamed of...
✅ There was a proven roadmap you could use to grow your farm, with less stress and overwhelm...
✅ You finally found a mentor coach who speaks your language, and a community to support you every step of the way…
✅ ✅ All of that's possible inside
Flower Farming Business Academy
The self-paced online course rated 5 stars by 300+ happy flower farmers, created by the go-to flower farm business coach and best-selling author, Lennie Larkin
Join today! Doors are closing soon.
today only
Get two special bonuses!
two extra weeks
Join today and get 2 extra weeks of group coaching Q&A’s - so that’s 8 weeks of support instead of 6!
$250 value
New IG Workshop
Join today and get access to my new Instagram For Flower Farmers workshop.
$350 value
On the flip side..
This isn’t for you if...
You're looking for a magic bullet or hoping to become a flower influencer, rather than a real flower farming doing good work getting flowers out to your community.
You prefer to crowdsource free groups and Youtube and cobble together business strategy from what you think other farmers are doing .
You're find just keeping flower gardening as a hobby, and don't feel the calling to make a career or side hustle out of it.
You're so scared of putting yourself out there that you'd rather just keep your farm to yourself.
You're not ready to dig in and do the work.
Why i created this course:
I wanted to create a course where I taught my methods —the same ones that gave me my life (and sleep, and family, and happy fiance) back, and put money in the bank in a meaningful way.
I wanted to help fellow flower farmers succeed with their farms, make more money, feel more in control of their sales and enjoy their farms rather than burn out from them. And I wanted to help them achieve that in a faster and more reliable way without the overwhelm and frustrations that so often come with being a first-time business owner. Over the past 6 or so years I've now taught my strategy to hundreds of flower farmers, refining it every year based on what works and what doesn't. I fully believe this work is my calling - more so than even running my own farm. Seeing my students thrive is the most gratifying result I could imagine.
I also firmly believe that making money as a small farmer shouldn't be a hope or dream; it should be an expectation. And more than that, the world needs more flowers and more flower farmers, and I want you to be one of them.
More Praise for flower farming business academy
There’s More!
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Tech tutorials
From graphic design, to email marketing, to social media to AI - there’s a lot of technology involved in running a small modern flower farm. We’ll hold your hand through instructional videos for all our favorite platforms.
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Private Community
Share your wins, your challenges, and ask questions of Lennie, the TA, or the group at large inside our private FB community. This course community is magic !
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Expert Guest Workshops
We bring in experts to enhance your knowledge, so you’re up to date on the latest trends, technologies, and systems for simplifying your life as a farmer.
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Weekly Group Coaching
Available to current students, 6 weeks of online group coaching to get your questions asked and dive deep into topics that you need support with.
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Resources & Industry Discounts
Lists and links to our trusted suppliers, and exclusive discounts with our favorite partners in the biz.
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Templates, Tools & Calendars
We’ve done the work so you don’t have to. From job descriptions to SOP’s to email and instagram templates, we’ve got you covered.
today only
Get two special bonuses!
two extra weeks
Join today and get 2 extra weeks of group coaching Q&A’s - so that’s 8 weeks of support instead of 6!
$250 value
New Live Workshop
Join today and get access to my new Instagram For Flower Farmers workshop.
$350 value
“FFBA brought hope to a tired flower farmer.”
“There are so many spinning plates with this flower farming gig. I've been doing the best I can, and doing ok from the outside looking in, but not so great (radical honesty) from the inside looking out.
We started farming to enjoy a life filled with beauty and to nurture this beautiful land that we are blessed to have after working a long life. But many can relate - it went from a place of building up only to have created something we felt stressed by.
Lennie's course feels like the lifeline. You learn real strategies to calm the beast in your head. Just a giant thank you. The universe sent you our way - I’m sure of it!“
-Jana B.
A total value of $11,810
Get started today
for just six Five Monthly payments of $250
or pay $1,450 $1150 in full to save
(Even More) Praise for flower farming business academy
got questions? I’ve got answers!
Will i have lifetime access?
Yes, you'll have access to this course for lifetime, including all the updates and additions we add to it over the years.
Is this course for me if I haven't even started my farm yet?
You bet! While FFBA used to be all levels, it's new-and-improved for aspiring and beginner flower farmers. We meet you where you're at and help you jump ahead a few steps - whether you've been selling flowers for a few years or you've just put your first seed in the ground.
Is this course for me if I'm not a marketing or a numbers person?
No marketing or numbers experience necessary. We'll coach you gently through the process and get you comfortable and thriving.
How do I get help and accountability in this course?
This course is a community, and we'll be holding your hand the whole way through. You can ask questions anytime in the highly supportive student facebook group, in your accountability pod, or email us when in doubt. We've got a few stellar TA's who are there for you in addition to Lennie (working with them has been some of our past students' favorite parts of the course).
I'm worried I'm too small for this course, just farming in my backyard. Will I feel out of my league?
You'll be surprised how small most of the famers in this course are - some just starting with a few raised beds in the backyard! You'll be in good company if you're anywhere from a small yard to an acre or 2.
I've been farming for a long time but need to get my business skills dialed in. Is this course for me?
While an earlier version of FFBA was all levels, the newly revised course is geared towards aspiring or new farmers with less than 5 years of experience selling flowers. If you're slightly outside of this category, stay tuned for Flower Farming Business PhD (coming 2025).
How is FFBA different from your book or course with The Gardener's Workshop?
FFBA is a deep dive into flower farm business skills for the beginner. It's more focused and actionable than Lennie's book, and more comprehensive than the short course with The Gardener's Workshop.
What if I begin and find the course isn't for me?
We've got a 14-day refund policy if you've ended up in the wrong place. Mark my words - no one has used it yet!
What’s the course schedule?
It’s a self-paced course with weekly live coaching. Some students stick to the 6-week schedule, while many choose to complete the course at a slower pace. It’s totally up to you!
14- day Money-back Guarantee:
If Flower Farming Business Academy truly does not help you streamline and dial in your farm, simply email us your completed Modules 1-3 homework within 14 days of the course start date, and we will issue you a full refund. I'm confident that those who fully invest in themselves with this course, including completing all assignments, will reap great value.
After those 14 days, you're stuck with us! (Though I think you'll see that's a very good thing. 😉)
If you’ve read this far…
You have two options.
❓Continue to spend more time and energy trying to figure flower farming out on your own...
✅ Or, finally have a proven roadmap for growing a profitable farm so you can spend your one precious life immersed in your passion for growing flowers (and put money in the bank all the while).
Imagine where you could be this very season.
You're ready to finally turn this flower farming thing into a real, thriving business.
You're ready to stop feeling intimidated by the business side of things and stop feeling like an imposter.
You're ready to start taking action using a proven method that will help you go further faster.
You're ready for a way to grow way more flowers, get them all into the hands of happy customers, and make money while doing it.
You're ready for a way to get there with less stress, less overwhelm, more joy, and more profits!
You're ready for FFBA.
Flower Farming Business Academy
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